Author：Encryption Tracker
Cardano founder Charles Hoskinson is in love with a new Midnight ad highlighting the need for privacy in blockchain technology.
Whether it is a marketing stunt or genuine admiration, a new Matrix-themed advertisement for Midnight has caught the Cardano founder’s attention. He reshared the 47-second clip in his Friday X post with the caption, “I love these new Midnight ads.”
Key Points
- Cardano founder Charles Hoskinson is in love with a new Midnight ad highlighting the need for privacy in blockchain technology.
- He reshared the 47-second clip in his Friday X post with the caption, “I love these new Midnight ads.”
- The clip highlighted why privacy matters in a heavily monitored blockchain space and how Cardano’s sidechain, Midnight, comes in.
- Midnight, a fourth-generation, privacy-centered blockchain, utilizes ZK proofs to address data protection challenges.
- The Cardano founder sees Midnight as the missing piece for mainstream crypto adoption.
Midnight Preaches Privacy, the Cardano Founder Agrees
The clip highlighted why privacy matters in a heavily monitored blockchain space. The main theme of the ad was that privacy is eroding and that users can stay ahead of the curve with Midnight.
The blockchain is a public ledger, meaning that every transaction is recorded and can be monitored by everybody globally. While this is one of its perks as an emerging technology, data could land in the hands of bad actors.
Meanwhile, the clip featured two major characters in the famous Matrix movie, Neo and Morpheus, and part of the scene where the latter explained the concept of the matrix to Reeves.
After the explanation in a voice-over that every click, search, and purchase was monitored, it offered a lifeline: selective disclosure. One either allows them to track their activities or select what information is available for access.
Information in the Wrong Hands Can Be Detrimental
A session of the ad also emphasized that the wrong personal information in the hands of bad actors can be detrimental. It redirected events of crypto heists, physical kidnaps, and robberies involving cryptocurrencies to undue access to users’ on-chain activities.
Data breaches are also another pressing issue, as users’ personal and financial details are leaked, further increasing risk. The clip painted Midnight as a solution to these drawbacks.
Midnight, a fourth-generation, privacy-centered blockchain and Cardano sidechain, utilizes zero-knowledge (ZK) proofs to address data protection challenges. It draws a balance between compliance and data privacy, allowing selective disclosure while using the blockchain.
Midnight Mainnet Launch
The network launched on the mainnet on March 30 after months on the beta testnet. Hoskinson sees the Cardano sidechain as the missing piece for mainstream crypto adoption.
With its data privacy and protection, institutions and major players accustomed to information sensitization in traditional markets are now encouraged to enter the digital asset rails with comparable or even stronger protections.
Meanwhile, the technology is already gaining traction. In March, Monument became the first UK-regulated bank to tokenize retail deposits on a public ledger, doing so on the Midnight network.
