Despite the slowdown in the crypto market, Binance has not scaled back its investment. Catherine Chen, the company's head of institutional business, said the platform plans to increase its verified active users from approximately 310 million to 3 billion by 2030, while continuing to expand its institutional trading and custody services.

Targeting the gap in institutional system investment

Chen stated that traditional financial institutions spend over $2 billion annually on transaction infrastructure such as order management systems, while the crypto industry's related investments are approximately $185 million. Binance hopes to leverage this gap to expand its product offerings to institutional clients.

According to the platform, it has launched a new OMS toolkit and partnered with service providers such as Coin Metrics, Talos, and 3Commas to provide transaction flow analysis and execution support that is closer to traditional financial standards.

Tokenized funds enter the collateral system

Binance is also pushing forward with its institutional third-party banking framework to reduce counterparty risk. Chen stated that many institutional clients are unwilling to directly custody crypto assets or leave large sums of money on exchanges for extended periods, preferring instead to continue holding fiat currency or cash-like assets through existing banking partners.

Under this arrangement, Binance has accepted tokenized money market funds issued by institutions such as BlackRock and Franklin Templeton as eligible collateral for trading operations. She stated that these assets can reduce operational costs in traditional collateralization processes.

Continue to expand into banking and asset management sectors

Chen also mentioned that Binance launched its Crypto-as-a-Service platform last September, exclusively for financial institutions, to help banks and asset management firms access digital asset businesses. She stated that since the service's launch, over 15 large financial institutions have sought partnerships.

According to her, the platform is currently prioritizing improving its infrastructure and institutional channels during this downturn, laying the groundwork for the next round of user growth. She anticipates that the tokenization of real-world assets will continue to advance over the next 12 to 18 months.