Retail investment platforms have been expanding their product lines over the past few years, consolidating stocks, ETFs, crypto assets, and payment services into a single application. CoinDesk reports that moomoo believes the next phase of competition will not focus solely on asset coverage, but rather on who can provide retail investors with more comprehensive data, execution capabilities, and analytics tools.
Platform betting tool capabilities
Albi Mema, head of moomoo's US crypto business, stated that retail investors' needs are changing. Rather than simply gaining market access, they are more focused on the data, educational content, analytics capabilities, and execution quality required for trading decisions. The company believes that future differentiation between retail platforms will lie more in the depth of tools than in the number of assets.
According to the company, moomoo currently offers trading in stocks, options, ETFs, and crypto assets. The company claims to have over 30 million users worldwide, approximately $156 billion in client assets, and an annual trading volume approaching $1.9 trillion.
Crypto wallets and staking are being promoted simultaneously.
In its crypto business, moomoo is launching services related to crypto wallets, staking, and tokenized securities. Mema stated that retail crypto traders often lag behind institutional clients in terms of execution speed and slippage, which directly impacts the trading experience. The company aims to bring execution capabilities closer to institutional standards to the retail end.
He also mentioned that the platform has launched a no-code algorithm building tool, which users can use to scan technical patterns, backtest strategies, and set up automated trading signals. The company also considers AI-assisted trading as one of its key capabilities for the next stage.
Tokenization business continues to expand
In addition to trading tools, moomoo is also accelerating its tokenization strategy. The company recently joined Figure Markets' on-chain public securities project and is collaborating with Figure and BitGo to develop tokenized secondary market products.
Mema stated that traditional markets won't disappear anytime soon, and on-chain native markets won't replace everything in the short term, but the two are gradually converging. For platforms, the ability to connect both traditional finance and blockchain markets simultaneously is becoming a new business direction.
From an industry competition perspective, Robinhood, Kraken, and Coinbase have all been expanding their product boundaries in recent years, integrating stocks, derivatives, payments, and digital assets into more complete platforms. moomoo believes that the next round of competition among retail platforms will revolve around better decision support and higher execution quality, rather than simply continuing to increase the variety of tradable assets.
