TON is moving forward with a major rebranding, planning to change its native token name back to Gram from Toncoin. This name first appeared in Telegram's early white paper. The latest community vote shows that the proposal has garnered nearly 80% support from staked voting rights.
The name change does not involve technology migration.
Telegram founder Pavel Durov stated that this adjustment is a return to the project's original concept. Gram was originally the name of the internet's native currency, but it was abandoned due to regulatory issues.
TON stated that the entire switch is expected to be completed in about three weeks, but token holders do not need to take any action. This is only a name update and does not involve token swapping, migration, cross-chain transactions, application, or conversion processes.
The official statement also indicated that wallet addresses, account balances, smart contracts, and on-chain positions will remain unchanged. This means that the underlying network structure will not be altered due to the name change.
Telegram's role has risen further.
Before and after the name change announcement, Telegram's role in the TON ecosystem has been strengthened. The report mentions that Telegram has become one of the network's main drivers and its largest validator.
The name change has also been included in the "Make TON Great Again" roadmap. This roadmap previously included network improvements such as Catchain upgrades, with the goal of increasing throughput, reducing transaction fees, and strengthening integration with the Telegram ecosystem.
TON also hopes to leverage Telegram's user base to expand its messaging platform into a Web3 super app, covering scenarios such as payments, digital asset ownership, mini-apps, AI agents, and decentralized services.
Prices rise in the short term
The market reacted positively to the news. In the past 24 hours, TON rose by about 5%, reaching a price of approximately $2.06.
The token briefly surged from around $1.93 to above $2.20 during the session before pulling back. Despite some short-term profit-taking, TON still retained some of its gains.
From the perspective of the nature of the event, this adjustment leans more towards unifying the brand and narrative than towards changes in the on-chain asset structure. For token holders, the most direct impact is the return of the token name to the earlier version of the project, while the binding relationship between Telegram and TON is further strengthened.
