According to TechCrunch, citing sources familiar with the matter, New York-based AI startup General Intuition is in talks to raise approximately $300 million, which would value the company at around $2 billion upon completion of the deal. The company focuses on embodied AI and world models, aiming to enable AI agents to learn to move, make judgments, and interact in real time across space and time.
The seed round was completed eight months ago.
Reports indicate that General Intuition was spun off from the gaming video platform Medal just eight months ago, at which time it completed a $134 million seed funding round. If this round is successfully completed, the company's valuation will further increase compared to when it was spun off.
According to sources, investors involved in supporting the company include Jeff Bezos, former Google CEO Eric Schmidt, and existing investors Khosla Ventures and General Catalyst.
Model trained based on game videos
General Intuition's core resources come from Medal's dataset. The report mentions that Medal provides approximately 2 billion videos annually and has about 10 million monthly active users. The company believes that these first-person, interactive game videos are suitable for training AI's spatiotemporal understanding capabilities.
According to its vision, the model is not just about generating images, but about helping machines to perceive, predict, and interact in real time within a simulated environment. Rather than selling the world model itself as a product, General Intuition places greater emphasis on using the model to train intelligent agents, and then using these agents as the final product.
The new funds will be used to expand computing power.
As AI companies accelerate their deployments, world modeling has become a hot topic recently. Startups such as Runway, Decart, and World Labs have recently launched related models, and Google's Genie 3 has also begun integrating Google Maps data to enhance its real-world simulation capabilities.
The report also stated that the dataset used by General Intuition has attracted the attention of OpenAI. OpenAI previously attempted to acquire Medal, and sources familiar with the matter indicated that more than one large AI lab had approached the company.
According to sources, General Intuition plans to use the new funding primarily to expand its computing power to support the next phase of product development. The company aims to launch new products in late summer or early fall this year.
